Jesse James Garrett's Hidden Agenda

So I decided I'd aim for the low MeFi user numbers. The lowest numbered user I could find who also has an associated webpage is jjg (user #16). And this is where he keeps his hidden agenda. It is a site that really works, fulfilling his strategic objectives while meeting the needs of his users. (OK, I just lifted that off the page that hawks his excellently-reviewed book, The Elements of User Experience.) But really, the "Hidden Agenda" isn't hidden too well; I found it, and it's full of useful aphorisms.